07 Jul Introducing Detail Renovations New Brand Identity and Website
About the new brand
David Dynega, CEO at Detail Renovations—a well-established company located in the NYC area and specializing in home remodeling and renovations—was looking to refresh, modernize and upgrade their image to extend their target audience to a higher standard and luxury properties clientele.
As such, the Detail Renovations logo and brand has undergone a significant transformation. Striving to build an iconic and recognizable mark was the primary goal. This was achieved by redesigning its fundamental shapes, angles, and weight. The final result reflects EXCELLENCE, INTEGRITY, ARTISTRY, STRUCTURE, and PARTNERSHIP.
About the new website
The objective of detailrenovations.com redesign was to raise the company’s online presence to a higher profile level of representation and status. To support and help achieve this goal, Aleph Design Studio designed a site that offers a sense of prestige and high-quality business standards, reinforcing business recognition, trustworthiness, and reliability, and blending Detail Renovations’ services and products.
The site integrates seamlessly a sophisticated, modern and elegant look-and-feel yet simple, with its unique new brand identity.
It supports a comprehensive and easy-to-use navigation system, and displays a selected range of project pictures organized within galleries:
Scope of Work
- tagline + logo
- Brand application
- business card
- letterhead + company’s forms
- marketing material: business kit folder
- email signatures
- office signage
- company vehicle wrap
Brand and Web Content Strategy Partnership
Aleph Design Studio was privileged to collaborate with Elisa Negrin from Elafris Consulting, Inc. on this project.
Color X (vehicle wrap print)