Esther Plecy founded Aleph Design Studio to house her love for great design aesthetic. Moreover, Esther has the gift to understanding any businesses' ethos and translating it into designs that work—visually and practically—by capturing the companies' essence and flowing it seamlessly from her work into theirs.

At a very young age, Esther was already deconstructing magazines, cutting out stories, pictures, words, and letters, only to place and glue them back onto her own blank notebook, creating her own version and story. 

Esther graduated from Art School—Architecture Major—before any art could be generated by a computer (ouch!). In 1988, she got an offer by a French family to be their "Fille au pair" in NYC for a year. When the year was over, she made NYC her home and never looked back. She worked many jobs but always stayed close to creating and building. She worked as an assistant to a sculptor, restored antiques with a Master furniture restorer, designed and built furniture for her friends and herself, and renovated entire studio apartments transforming them into beautiful studio interior. 

A few jobs and years later, she eventually came across (what was called then) the “Computer Center” at The New School where she started a graphic design program. In 1997, she landed her first job as a graphic designer working for HOK Architecture in the marketing dept. The rest is history…and available upon request.

Esther’s style is clean, timeless, and effortless, yet impactful.

She aspires to beautiful yet effective designs and has a few golden rules on her own: 

Listen with your heart
Let the page breath

Consistency has power
Find order within disorder
Make them shine, then everybody shines


One person shop: Esther works on all of her projects from creation to completion. She designs, creates, develops, and strategizes. She provides the quality of work, performance, support, and technology at an equal level of a large agency...but is not a large agency. However, if or when needed, she partners with writers and developers to help with content and coding.


Responsible for everything: You do not need to talk to several people and explain things over and over. Esther is the one person responding to all correspondence when changes, updates are needed and will do the work until satisfaction (within reasons). There is no “telephone game” where details get lost in translation!


More engagement: Esther is passionate about her work, and her clients’ success is essential. During the process, she is invested as much as her clients and provides them with the highest-quality products leaving no stone unturned.

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